The Work
A visual Symphony
The objective was clear - Introduce the world to the captivating Maserati Ghibli Trofeo in Hypergreen. This launch epitomised Maserati's unyielding commitment to evolve while staying true to its heritage. The campaign was meticulously designed to illuminate the convergence of luxury, performance, and futurism, defining Maserati's 'Fuoriserie'.
We took the Hyper Green Maserati Ghibli Trofeo to Shellharbour Airport and shot an entire TVC in 8 hours.
Visual Storytelling
Captivating the essence of 'Fuoriserie', Spicy Tiger conceptualised an epic narrative that personified Maserati's evolution. The storyboard came to life at Shellharbour Airport, where we shot the car over an 8 hour shoot day.
Multi-Platform Amplification
The captivating script was translated into a compelling extended YouTube social execution. This rich content was shared across social platforms, YouTube, and even in Cinema Advertising.
Driving Sales and Brand Resonance
The launch played a pivotal role in driving pre-launch and launch sales targets, while cementing McCarroll's stature as a luxury automotive leader.
The synergy between Maserati's avant-garde journey and Spicy Tiger's media production prowess resulted in a captivating campaign. By crafting an evocative visual narrative and strategically amplifying it across platforms, Spicy Tiger catalysed the Ghibli Trofeo's launch to new heights of resonance.
This partnership stands as a testament to the transformative potential of media production in redefining brand narratives and driving success. The Maserati Ghibli Trofeo's launch was not just an event; it was an artful orchestration that set a new tone for luxury and performance in the automotive landscape.
The team at Spicy Tiger offer the perfect blend of creativity and production efficiency. They offer a one-stop shop for the entire process including creative direction and editing, whilst respecting the needs of our business and taking the time to understand what is needed to maximise engagement with our customers.
McCarroll's Automotive Group
Ferrari 296 GTS
Our very own in-house production company complete with a roster of creative talent that includes producers, directors, cinematographers and photographers. We handle campaigns big and small from start to finish from creative campaigns, TVCs, music videos to so much more.
BUNDANON
The imminent launch of the Bundanon Art Museum in 2022 heralded a new chapter for this treasured cultural institution. The task at hand for Spicy Tiger was to orchestrate a series of compelling short videos that would not only raise awareness of the museum opening but also capture the essence of Bundanon's transformation into a "reimagined art destination".
Avenue Auctions
Spicy Tiger partnered with Avenue Auctions to embark on a transformative journey to enhance their brand presence and assert their dominance in the competitive Sutherland Shire property market. The collaboration was guided by three core challenges.
Maserati Ghibli Trofeo
Our very own in-house production company complete with a roster of creative talent that includes producers, directors, cinematographers and photographers. We handle campaigns big and small from start to finish from creative campaigns, TVCs, music videos to so much more.
