How We Started
Challenges & Approach
Spicy Tiger partnered with Avenue Auctions to embark on a transformative journey to enhance their brand presence and assert their dominance in the competitive Sutherland Shire property market. The collaboration was guided by three core challenges.
Spicy Tiger partnered with Avenue Auctions to embark on a transformative journey to enhance their brand presence.
Client Continuity
Maintaining the existing clientele's trust while establishing a new brand identity that resonated with both the current and prospective clients was a primary challenge. Strengthening the existing rapport while introducing refreshing branding was a balancing act that demanded strategic precision.
Market Standout
Crafting a distinctive brand identity without alienating the established market required a thoughtful approach. It was essential to stand out while retaining the brand's relatability.
Brand Representation
Portraying Andrew Cooley's timeless class and playful spirit was a creative imperative. The challenge was to encapsulate both these aspects in the branding while conveying the essence of his auctioneering prowess.
Collaborative Solutions
Clear Messaging
A meticulous crafting of brand messaging ensured that the brand essence resonated with both the loyal clientele and new prospects. The messaging emphasized Avenue's commitment to personalized, professional service while embracing evolving market trends.
Strategic Marketing
A targeted marketing strategy was devised, harnessing the power of creative yet relatable branding. This approach aimed at captivating attention while fostering a sense of familiarity.
Distinctive Branding
To capture Andrew Cooley's aura as an auctioneer, a custom art deco font was chosen for the logo. This font blended timeless class with a touch of playfulness, effectively mirroring his auctioneering style.
Achievements & Ongoing Success
The collaboration between Avenue Auctions and Spicy Tiger yielded noteworthy achievements.
Avenue Auctions' partnership with Spicy Tiger has empowered the brand to evolve, excel,
and redefine the landscape of auctioneering.
Enhanced Identity
The revamped brand identity now radiates both professionalism and vitality, catering to both existing and new clientele.
Market Resonance
Avenue Auctions' strategic branding ensures they stand out while remaining relatable, allowing them to carve a distinctive niche in the competitive market.
The synergy between Avenue Auctions and Spicy Tiger has achieved more than a mere brand makeover. It has propelled Avenue Auctions to new heights of recognition, positioning them as leaders in the auctioneering domain. By addressing the challenges with strategic messaging, branding, and marketing, Mana Creative has not only met but exceeded the client's goals. This transformative collaboration stands as a testament to the power of strategic branding and marketing in shaping the trajectory of a business and its success in the real estate arena.
Brand Evolution
The successful implementation of the new brand identity seamlessly transitioned Avenue Auctions into a new era while maintaining client trust and loyalty.
Market Dominance
Through the meticulously crafted branding and strategic marketing efforts, Avenue Auctions asserted their presence and dominance in the fiercely competitive Sutherland Shire property market.
Authentic Representation
The art deco custom font encapsulated Andrew Cooley's auctioneering persona, effectively conveying his blend of timeless class and spirited approach.
The team at Spicy Tiger have been nothing short of spectacular in assisting me in launching our business, Avenue Auctions. The team designed & built us a custom website, managed all of our branding, socials, document designs, video concepts & media exposure. I would highly recommend Paul and the team if you are looking at creating a new brand, refreshing your brand, and exposing your brand through clever marketing campaigns. I've been with Spicy Tiger for the past two years & will be for the next 20!
Director & Auctioneer, Avenue Auctions
Ferrari 296 GTS
Our very own in-house production company complete with a roster of creative talent that includes producers, directors, cinematographers and photographers. We handle campaigns big and small from start to finish from creative campaigns, TVCs, music videos to so much more.
BUNDANON
The imminent launch of the Bundanon Art Museum in 2022 heralded a new chapter for this treasured cultural institution. The task at hand for Spicy Tiger was to orchestrate a series of compelling short videos that would not only raise awareness of the museum opening but also capture the essence of Bundanon's transformation into a "reimagined art destination".
Avenue Auctions
Spicy Tiger partnered with Avenue Auctions to embark on a transformative journey to enhance their brand presence and assert their dominance in the competitive Sutherland Shire property market. The collaboration was guided by three core challenges.
Maserati Ghibli Trofeo
Our very own in-house production company complete with a roster of creative talent that includes producers, directors, cinematographers and photographers. We handle campaigns big and small from start to finish from creative campaigns, TVCs, music videos to so much more.
