"Avenue Auctions Leaps onto the scene and dominates the Sutherland Shire after enlisting the help of Mana Creative."
Avenue's approach to auctioneering is straight up, unbiased, and spirited.
It's what they've done for over a decade; however, just like the property market is constantly evolving, so are we. We immerse ourselves in and adapt to market trends while holding true to the qualities that make us Avenue - the professional, personable, and vibrant qualities that foster our client relationships and engage property buyers. To be an Auctioneer is to be a genuine guide, a well-informed educator, and on auction day, an inspiring motivator.
When we were first commissioned by Andrew Cooley to build his new brand the primary challenge identified was to ensure we maintain the current clientele whilst also creating a new brand they relate to and feel safe moving forward with.
Our client's strong relationships with his vendors will prove crucial here. There is also a need to stand our in the market whilst not alienating ourselves in the process.
We fulfilled this with the clear messaging and targeted marketing with creative yet relatable branding. Taking these three directives into each and every collaborative decision-making process will make certain our perceived challenges are overcome with all results and goals achieved.
we wanted to capture the timeless class that Andrew Cooley exudes when he's auctioning, and we also wanted to speak to his playful spirit. We went with a strong art deco custom font that does both those things.